University/Internship/DMIP
Internship Program

DMIP — Digital Marketing Internship Program

Learn to find demand, earn attention, and turn it into revenue.

Duration
3 Weeks
Schedule
Weekdays · 2–3 hours daily
Mode
Virtual + practical
Audience
Entry-level marketers
Program overview

Welcome to DMIP.

The Digital Marketing Internship Program trains you to run the full acquisition engine of a Kiago Tech venture — from understanding the customer and choosing channels, to running paid and organic campaigns, measuring results, and reporting what actually moved revenue.

Prerequisites
  • Basic computer and internet literacy.
  • Comfortable writing clear English.
  • A smartphone and a laptop with stable internet.
  • Willingness to learn analytics and numbers.
Learning objectives
  • Explain how digital marketing drives revenue for a business.
  • Research a market, an audience, and a competitor set.
  • Plan and execute campaigns across paid and organic channels.
  • Write ad copy and landing page copy that converts.
  • Set up tracking and read a campaign dashboard.
  • Report performance with clear, honest numbers.
Program structure

3 phases. 18 modules. One certification.

Phase 1 · 1 Week

Digital Marketing Foundations

6 modules

Build the vocabulary, customer understanding and channel literacy every marketer needs before spending a naira.

  1. 1.1
    Module 1.1 · 2–3 hours
    Introduction to Digital Marketing

    Understanding the digital landscape in modern business.

    Open · Read →
  2. 1.2
    Module 1.2 · 2–3 hours
    Module 1.2: Understanding the Customer & Market Research

    Building a Foundation in Digital Marketing

    Open · Read →
  3. 1.3
    Module 1.3 · 2–3 hours
    Module 1.3: Brand, Positioning & Messaging

    Framing Your Product's Unique Position in the Market

    Open · Read →
  4. 1.4
    Module 1.4 · 2–3 hours
    Module 1.4: Content & Copy Fundamentals

    Essential skills to craft compelling digital marketing copy

    Open · Read →
  5. 1.5
    Module 1.5 · 2–3 hours
    Module 1.5 · Channel Landscape

    Exploring diverse marketing pathways for strategic success.

    Open · Read →
  6. 1.6
    Module 1.6 · 2–3 hours
    Module 1.6: Marketing Ethics & Professional Standards

    Understanding the ethical landscape in digital marketing.

    Open · Read →
Phase 1 · Continuous Assessment Test
CAT-1 — timed phase assessment

Opens once this phase's modules are published.

View details →
Phase 2 · 1 Week

Campaign Execution & Tools

6 modules

Run real campaigns on the platforms and tools Kiago Tech uses daily.

  1. 2.1
    Module 2.1 · 2–3 hours
    DMIP — Module 2.1: Digital Marketing Strategy, Customer Journeys and Campaign Planning

    Section 1 — Build strategy from the business need before choosing channels or content.

    Open · Read →
  2. 2.2
    Module 2.2 · 2–3 hours
    Paid Advertising: Meta & Google

    Structure, targeting, budgets and creative testing.

    Coming soon
  3. 2.3
    Module 2.3 · 2–3 hours
    Social Media Marketing

    Calendars, community, and platform-native content.

    Coming soon
  4. 2.4
    Module 2.4 · 2–3 hours
    Email & WhatsApp Marketing

    Lists, sequences, broadcasts and compliance.

    Coming soon
  5. 2.5
    Module 2.5 · 2–3 hours
    Landing Pages & Conversion Rate Optimisation

    Turning clicks into customers.

    Coming soon
  6. 2.6
    Module 2.6 · 2–3 hours
    Marketing Tools Practical

    Meta Ads Manager, Google Analytics, GoHighLevel, Canva.

    Coming soon
Phase 2 · Continuous Assessment Test
CAT-2 — timed phase assessment

Opens once this phase's modules are published.

View details →
Phase 3 · 1 Week

Kiago Tech Growth Practical

6 modules

Apply everything to live Kiago Tech ventures and prove you can own a channel.

  1. 3.1
    Module 3.1 · 2–3 hours
    Kiago Tech Ventures & Growth Model

    KiaChow, KiaVendor, AfriAI and how they grow.

    Coming soon
  2. 3.2
    Module 3.2 · 2–3 hours
    Analytics, Attribution & Reporting

    CAC, ROAS, LTV and the weekly growth report.

    Coming soon
  3. 3.3
    Module 3.3 · 2–3 hours
    Growth Experiments

    Hypotheses, tests, and reading the result honestly.

    Coming soon
  4. 3.4
    Module 3.4 · 2–3 hours
    Campaign Build Practical

    Plan and build a full campaign end to end.

    Coming soon
  5. 3.5
    Module 3.5 · 2–3 hours
    Live Campaign Simulation

    Run, optimise and defend your campaign decisions.

    Coming soon
  6. 3.6
    Module 3.6 · 2–3 hours
    Internship Capstone Project

    A complete growth plan for one Kiago Tech venture.

    Coming soon
Phase 3 · Continuous Assessment Test
CAT-3 — timed phase assessment

Opens once this phase's modules are published.

View details →
Final Certification Exam
DMIP Final Exam

Covers all three phases. Pass it to earn your Digital Marketing Internship Program certificate.

Exam details →
Training methodology

How you’ll learn.

  • Instructor-led sessions
  • Guided demonstrations
  • Practical exercises
  • Role-playing and simulations
  • Case study discussions
  • Independent assignments
  • Phase assessments (CAT)
  • Final certification exam
Certification

Earn your certificate.

  • Attend at least 90% of all training sessions.
  • Complete all assignments and practical exercises.
  • Pass the Continuous Assessment Test at the end of every phase (70% minimum).
  • Pass the Final Certification Exam.
  • Uphold Kiago Tech's professional standards throughout the program.