Learn. Build. Launch. Scale.
The internal curriculum for every founder, operator, and builder at KIAGO TECH. Not another business school. A training ground for people who ship.
Students don’t just learn. They build.
The mission of KIAGO TECH University is to develop exceptional startup operators capable of building, launching, and scaling technology companies across Africa. Unlike traditional business schools that focus on theory, we emphasise execution. Every concept taught must result in a real deliverable for one of KIAGO TECH's ventures.
- Program
- Startup Growth & Venture Building
- Duration
- 2 Semesters (32 Weeks)
- Mode
- Internal Corporate University
- Year
- 2026
The curriculum
Two semesters. Sixteen courses. Every concept applied directly to a real KIAGO TECH venture.
Foundations of Growth
- AvailableKGM101Growth Marketing Fundamentals
- AvailableKGM102Customer Research & Customer Psychology
- AvailableKGM103Product Positioning & Messaging
- AvailableKGM104Copywriting & Persuasive Communication
- AvailableKGM105Content Marketing Systems
- SoonKGM106SEO, AI Search & Organic Growth
- SoonKGM107Product Marketing
- SoonKGM108Growth Analytics & Experimentation
Advanced Growth
- SoonKGM201Community Building
- SoonKGM202Marketplace Growth Strategy
- SoonKGM203B2B Sales & Partnerships
- SoonKGM204Growth Operations
- SoonKGM205Brand Strategy
- SoonKGM206AI for Growth Teams
- SoonKGM207Growth Leadership
- SoonKGM208Startup Growth Capstone
Founder & Management Essentials
By graduation, every participant can:
- Understand customer psychology.
- Conduct professional customer research.
- Position products effectively.
- Build strong technology brands.
- Create high-performing marketing systems.
- Generate demand using organic and paid channels.
- Measure business performance using analytics.
- Design product-led growth strategies.
- Build communities around products.
- Launch new startups using repeatable systems.
- Lead growth teams.
- Develop AI-assisted growth workflows.
- Contribute to the KIAGO TECH Growth Playbook.
How we operate.
- 01Customers First
- 02Evidence Over Opinions
- 03Execution Beats Ideas
- 04Systems Scale Better Than People
- 05Data Drives Decisions
- 06Experiment Constantly
- 07Learn Continuously
- 08Build for Africa, Compete Globally
- 09Solve Real Problems
- 10Never Stop Improving
Start here
The first course in the program is now open. Lesson 1 is broken into seven readable, interactive parts — study one at a time.
Growth Marketing Fundamentals
Establishes the mental models, principles, frameworks, and operating philosophy every KIAGO TECH team member needs before working on marketing, sales, product, partnerships, or customer success.
Customer Research & Customer Psychology
The second course in the program. Teaches every KIAGO TECH operator to replace assumptions with evidence — through customer psychology, professional interviews, personas, journey maps, and a repeatable Customer Intelligence System.
Product Positioning & Messaging
The third course in the program. Teaches every KIAGO TECH operator to win the battle for the customer's mind — through positioning strategy, competitive analysis, value propositions, cross-touchpoint messaging, and evidence-based validation.
Copywriting & Persuasive Communication
The fourth course in the program. Teaches every KIAGO TECH operator to use words to make customers think, feel and act — through customer psychology, headlines, conversion copy, storytelling frameworks, channel-specific writing, and the KIAGO TECH Copywriting Playbook.
Content Marketing Systems
The fifth course in the program. Teaches every KIAGO TECH operator to build a content engine that grows businesses — through content strategy and pillars, production systems, multi-channel distribution, evergreen assets, performance measurement, and the KIAGO TECH Content Operating System.
Business Terms Every Founder Must Know
A standalone reference course for every KIAGO TECH founder, department head, and manager. Three parts covering the 30-plus business and investor terms behind every board meeting — from WACC, CAC and LTV to cap tables, moats, GMV and product-market fit.