University/KGM 101
KGM 101 · Semester 1 · Foundations of Growth

Growth Marketing Fundamentals

Establishes the mental models, principles, frameworks, and operating philosophy every KIAGO TECH team member needs before working on marketing, sales, product, partnerships, or customer success.

What you’ll learn

Course outcomes

  • Define growth marketing in the context of technology startups.
  • Understand the customer lifecycle end-to-end.
  • Identify growth bottlenecks and design experiments to fix them.
  • Communicate value propositions clearly.
  • Prioritise growth initiatives based on evidence.