The second course in the program. Teaches every KIAGO TECH operator to replace assumptions with evidence — through customer psychology, professional interviews, personas, journey maps, and a repeatable Customer Intelligence System.
What you’ll learn
Course outcomes
Distinguish assumptions from evidence and act on evidence.
Apply Jobs to Be Done and the three levels of customer needs.
Run unbiased, past-behaviour customer interviews.
Build research-based personas and full customer journey maps.
Translate research into product, marketing, sales and support decisions.
Stand up a Customer Intelligence System the whole company can use.