The third course in the program. Teaches every KIAGO TECH operator to win the battle for the customer's mind — through positioning strategy, competitive analysis, value propositions, cross-touchpoint messaging, and evidence-based validation.
What you’ll learn
Course outcomes
Define product positioning and distinguish it from branding, marketing, and sales.
Analyse direct, indirect, substitute, and future competitors strategically.
Craft value propositions that translate features into customer outcomes.
Build messaging hierarchies, headlines, subheads, and elevator pitches.
Align every customer touchpoint — marketing, sales, product, onboarding, support — around one promise.
Test and refine positioning using qualitative and quantitative customer evidence.
Complete the KIAGO TECH Positioning Canvas for any new venture before launch.