University/KGM 104
KGM 104 · Semester 1 · Foundations of Growth

Copywriting & Persuasive Communication

The fourth course in the program. Teaches every KIAGO TECH operator to use words to make customers think, feel and act — through customer psychology, headlines, conversion copy, storytelling frameworks, channel-specific writing, and the KIAGO TECH Copywriting Playbook.

What you’ll learn

Course outcomes

  • Explain the psychology behind persuasive communication.
  • Write customer-focused copy that matches the reader's awareness level.
  • Craft compelling headlines, hooks, and calls to action.
  • Structure landing pages, product pages, and onboarding flows that convert.
  • Apply AIDA, PAS, BAB, StoryBrand and the 4Ps to real KIAGO TECH campaigns.
  • Write consistently across web, social, email, WhatsApp, ads and AI chatbots.
  • Operate the KIAGO TECH Copywriting Playbook, checklist and scorecard.
Lessons

Start with Lesson 1.

01
Lesson 1 · 7 parts · ≈ 3.5 hours

Copywriting & Persuasive Communication

The foundational lesson of KGM 104. Seven parts on the psychology of copy, customer awareness, headlines and hooks, conversion copy, storytelling frameworks, channel-by-channel writing, and the KIAGO TECH Copywriting Playbook.

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