University/KGX 001
KGX 001 · Founder & Management Essentials

Business Terms Every Founder Must Know

A standalone reference course for every KIAGO TECH founder, department head, and manager. Three parts covering the 30-plus business and investor terms behind every board meeting — from WACC, CAC and LTV to cap tables, moats, GMV and product-market fit.

What you’ll learn

Course outcomes

  • Explain WACC, CAC, LTV, burn rate, runway, and unit economics without notes.
  • Read a cap table and understand pre-money vs post-money valuation and dilution.
  • Distinguish TAM, SAM and SOM in an investor pitch.
  • Recognise a real moat and describe KIAGO TECH's moats accurately.
  • Interpret GMV, gross margin, EBITDA, MRR/ARR and churn in monthly reports.
  • Speak the language of investors, boards, and acquirers with confidence.